Emmens.Biz - Marketing

Marketing and Communications

Companies in the Services sectors, which sell capabilities rather than goods, need to pay close attention to how they represent themselves both to the outside world - as thereby derives their revenues - but also to their own staff, shareholders and partners. Both when responding to new initiatives, and as a means of reviewing existing practices and refreshing their approach, it is beneficial to consider the contribution of an external specialist to guide them through periods of change and new challenges.

Margaret Emmens is an energetic and versatile executive with a broad and varied communications and marketing background combined with significant successes working in and with a variety of companies and industries. Her key skills can make a significant contribution to an organisation in the following areas:

Marketing strategy and delivery

Margaret's business development experience is invaluable in the building of commercially sound marketing plans, from the development of coherent brand and marketing strategy and effective internal and external product launch programmes through to building and mentoring marketing and PR teams. More...

Brand management

The value inherent in a brand is of great importance to a services company. Margaret is experienced in all stages of brand management, from carrying out brand audits, to the formulation and execution of effective strategies to manage and nurture this important asset. More...

Internal and external communications

Margaret is adept at developing effective internal and external communications programmes, with the ability to quickly evaluate, prioritise and address communications requirements and devise and implement creative strategic solutions. One example of this is the planning and delivery of internal and external events programmes, where her expertise will help to maximise the effectiveness of such events. More...

Margaret asks the right questions and works with you to develop the strategy and tactics that are right for your business.

Case Study - Partner, Head of Corporate Communications for Knight Frank

Margaret was responsible for marketing, communications and PR for this international property consultancy, with a team of 16.

During her time at Knight Frank, she successfully launched new and innovative products, improved external brand perception through a series of initiatives to focus brand values and staff perception of the brand message; and made significant reductions in supplier costs for advertising and publications.

In addition, she led the organisation of the company's participation at major trade events, and directed the annual partner conference for more than 400 attendees. She also led the successful submission team for the Sunday Times 100 Best Companies to Work For 2005 award, again raising the profile of the company in the marketplace.