Marketing Strategy and Delivery

Margaret's business development experience is invaluable in the building of commercially sound marketing plans, from the development of coherent brand and marketing strategy and effective internal and external product launch programmes through to building and mentoring marketing and PR teams.

Marketing Strategy

Strategy is not just about how to promote your company's brand and products and to identify opportunities and leads, it is also about using the channels and vehicles which do this most effectively within what is always a limited budget. Strategy is also not just planning what to do, but also how to measure the success of the programme and the ability to adjust marketing events so as to respond to the reaction of the target markets.

Product Launches

Margaret has helped several companies in different services sectors to launch new products, as well as launching in new market geographies. Such launches have different needs from the overall marketing strategy, being focused on relatively short term campaigns keyed to a specific launch date. Margaret has the experience of launching in overseas markets as well as product definition, planning and launch in the UK.

Resourcing review and team building

Critical to the success of a marketing function within an organisation is how the marketing resources are organised and deployed. These will include not only the core marketing team, but also marketing related roles in the wider organisation, and outsourced and supplier resources where specialist or short term expertise is required. Margaret has developed or restructured marketing departments in different organisations, with a track record of successfully uplifting the performance of the whole function.

Margaret has a track record of success in delivering focused marketing that maximises return for the available budgets.